Yamaha
Motorcycles
The development of Yamaha
motorcycles is one that took place quite by accident. In 1953
the company was already developing a variety of other products.
They were looking for a use for idle pieces of equipment that
had once been used to make propellers for airplanes. The ideas
for this equipment included sewing machines, auto parts,
scooters, all terrain vehicles, and motorcycles. The decision
was made to focus on manufacturing motorcycles because of the
market demand for them.
The first Yamaha motorcycle
was introduced in August of 1954, called the Yamaha YA-1. This
bike featured a two stroke single cylinder engine. By July of
1955 Yamaha was creating 200 quality motorcycles each month
with a staff of 274 people. The YD-1 was introduced in 1957 as
a racing bike. The bike quickly became popular and was featured
in the United States Catalina Grand Prix in 1958.
This gave Yamaha the
invitation to start selling its motorcycles in the United
States with a private dealer in California. To further attract
sales in the United States, Yamaha Motor Corporation USA was
established in 1977. In 1959 Yamaha introduced the idea of
offering a converter kit to consumers. This allowed the
motorcycle to be used for both street riding and motocross
racing.
By 1960 Yamaha was producing
135,000 bikes per year. 1965 saw the advancement of no longer
having to mix oil with gas due to the automatic oiling system.
By 1973 Yamaha was selling more than 1 million motorcycles each
year worldwide.
During the 1970’s they began
working on developing four stroke models to compete with other
manufacturers. The results were faster motorcycles that met
emissions regulations and were even more economical than the
two stroke models. However, they also realized the potential to
continue selling two stroke models to consumers as well. Many
other manufacturers focused only on four strokes, so Yamaha was
able to meet the needs of that target market.
1974 brought the introduction
of the YZ250. This model quickly became the largest selling
motocross bike because it featured a single horizontal rear
suspension system. Yamaha built a racing track right next to
the plant, allowing them to continually observe the quality and
capabilities of their products.
Yamaha created one of the
fastest racing bike models in 1985 with the introduction of the
V-Max. This was classified as a muscle bike, with power that
was not for the beginning rider. They continue to produce some
of the fastest bikes on the market both for street riding and
for racing.
Yamaha has never been
satisfied to simply stop when they had a good thing going. They
always had a vision of achieving more and to strive to further
customer satisfaction. The visions and philosophies of the
company have proven to be effective in every aspect of
motorcycle production. The fact that they offer so many
different models means the consumer has the opportunity to find
the exact motorcycle they are looking for from a brand name
they know they can trust to offer them a quality
product.
While some of their models of
motorcycles haven’t sold well, many of them have. Yamaha has
always focused on the future of motorcycles while keeping in
mind what consumers are wanting. They have been able to
diversify their developments, and it has paid off by allowing
them to reach a large portion of the motorcycle market without
compromising their vision.
Today, Yamaha is the second
largest motorcycle manufacturer in the world behind
Harley-Davidson. They continue to make fast, reliable
motorcycles that customers around the world are proud to own.
They also manufacture motorcycles that have won more races than
any other brand on the market. Their diversity and dedication
to making quality motorcycles that meet the needs of the
consumer have kept them a top seller in this growing industry.
Yamaha dealerships can be found around the world, offering a
full range of motorcycle models to suit your tastes.
|