Motorcycles By
Honda
Soichiro Honda, the developer
of Honda motorcycles, didn’t set out to manufacture them. In
fact, his passion was vehicles. He also loved the idea of
driving fast and enjoyed racing. He worked from the time he was
a teenager in an auto repair shop, so he had a great
understanding of the mechanical end of things. He also owned a
Harley and an Indian, giving him plenty of motorcycle riding
experience.
In 1928, Honda opened his own
repair shop. As a hobby he also indulged in building race cars.
He did not start the Honda Motor Company until he was 41 years
old in 1948. They manufactured several two stroke and four
stroke motorcycle models. He focused on the areas of quality
and design, offering well made products to compete in the
industry.
While the motorcycle sells
continued to rise over the next two decades, the company almost
went under in 1953. This was due to the end of the Korean War
and economic depression in Japan. However, they continued to
sell a small amount of motorcycles and continue production. The
main reason Honda did not close the factory was because he did
not want to see more people out of work.
It was a good choice as by
1958 Honda was again profitable. In July of that year they
introduced the C100 Super Cub which is known as the most
successful motorcycle in the world. It was marketed as a cheap
and versatile model that could be used by anyone. The bike
featured a four stroke motor and a three speed transmission.
The bike was very easy for new motorcycle riders to operate as
well. Women even used it as a means of commuting. As a result,
Honda became the largest manufacturer of motorcycles in the
world by 1959.
Honda decided this was a good
time to think about international expansion. They focused on
Asia and Europe instead of the United States. This is because
they felt there was too much competition with American made
bikes to be profitable. However, the decision was made to come
to the United States because Honda felt if the American people
accepted their models, then it would set precedence for the
rest of the world to do so.
The first Honda retail store
in the United States was based in Los Angeles, California;
opening its doors in June of 1959. Honda fought hard to promote
their products in the United States with a positive image. This
ploy worked well, and Honda had more than 75 successful
dealerships in the United States by 1960.
Honda is also credited with
establishing the Motorcycle Industry Council and the Motorcycle
Safety Council. They provided half of the funding needed to
start both organizations. Their community involvement was
noticed and highly appreciated by the motorcycle enthusiasts of
the United States, resulting in more trust in Honda
products.
Throughout the 1970’s Honda
continued to rule the motorcycle industry, developing new
motorcycles that people around the world couldn’t get enough
of. They also got a reputation for the fastest bikes around, as
their models won more than 70 high profile races around the
world in 1973. In 1975 Honda took another leap that paid off
well for them. They introduced the GL1000 Gold Wing as a
touring bike. It brought a whole new level of comfort and style
to touring bikes that other manufacturers quickly
copied.
Since then, Honda has
continued to produce innovative motorcycle models that appeal
to the various cultures around the world. They have also
continued to invest in the public interest. Honda donates
thousands of motorcycles to worthy causes each year. They also
help fund motorcycle training courses to help ensure
motorcyclists have the best information to operate their bikes
safely.
Honda has proven themselves to
be a manufacturer of reliable motorcycles for the past several
decades. They are among the top sellers in the motorcycle
industry because of their unique designs, long lasting
equipment, and low cost motorcycle models. While they have
taken some huge risks over the years, they have helped them to
build the successful motorcycle empire they have
today.
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